Do you sell your handmade crafts in an Etsy shop? Are you frustrated and overwhelmed trying to get more traffic? How can you get people to your little shop when there are thousands of others on Etsy vying for position? And, with the recent changes at Etsy, the floodgates of sellers has opened, making it even harder to get noticed. Well, you’re not alone.
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Here are a few marketing techniques that I use regularly:
Also check out Do You Etsy?
1. Social Media
DUH, right? Of course, we all know about social media marketing but are you doing it right? It’s really a fine balance of providing your followers with useful information peppered with the occasional ad from you. Keep in mind, if all you tweet or post about are your sales, you will very quickly lose your followers. Instead, try a ratio of 5:1. Five great, informative or entertaining articles to One of your advertisements. Which sites are best? Good question. The big three are Facebook, Twitter and Linkedin but Pinterest is quickly coming to the forefront. Try marketing on three sites and see how it goes. You can always add more later.
Remember that email list of customers you’ve been carefully cultivating? You have been cultivating your email list, right??? Well, past – happy – customers are your best friend! You’ve already ‘sold’ them so they’re more likely to come back for more of your crafty widgets. Make your Etsy customers feel special by offering them something exclusive like free shipping or a free gift with purchase. And if you don’t have an email list yet, get on it! Lots of free or cheap services out there (i.e. Mailchimp)
3. Beef up Your Shop
Another DUH but seriously, it’s amazing how many sellers don’t bother to list their items correctly. That means: Keywords in your headline but make sure it doesn’t sound fake. Awesome photos – it’s the biggest selling tool you have. Thoughtful tags – how would you search for your items?
4. Get Involved
Etsy has a very active community. Join teams, engage in discussions, ask questions! Also Favorite other shops and do some Treasuries. All of these things bring attention to your shop.
5. Post Daily
It’s better to list one thing every day than to list 7 things at once. Listing daily keeps your shop closer to the top in searches.
6. Market to Groups
Facebook and Yahoo both have special interest groups. Find some that allow occasional marketing of your Etsy items.
Have you heard of it? Craftori.com is a site where you can post your items for sale. They have free and premium listings. The bonus is that Craftori will then tweet about your item. Double bang for your buck!
How do you market your Etsy Shop?
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|See more at: Do You Etsy? and Do You Etsy Part 2|
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